What is is that makes a brand standout?
Is it the font, the logo, the colors?
No, it’s actually the entire package. When you support a brand it’s because that brand created an experience for you. They triggered an emotion from you. And they solved a need for you.
When you scan the aisles, what catches your eye? Do you automatically go for the product you get every time, do you shop for the least expensive product, or do you look to see what’s new?
How can a new brand get your attention?